Messages to general public are transferred using a communication tool, which is known as Media. The different forms of media are written or verbal, oral or visual media. Magazines, newspapers, radio, film television, advertisements on the Internet are examples of media. Because of the developments in the mass media, media studies came and it a gives a strong important to the generation about what we know about media and how we know it.
One of the most essential role’s played by media in an individual’s viewpoint is on political, economic and social cultural issues. Bazalgette Explains that “Media studies open up your understanding of how things work, how people become informed - or misinformed - and how the myths and ideologies that govern all our lives are created and sustained.” . There are disagreements on this topic because the subject is still new and how should media be interpreted and also how the hybrid subject came about from different sources . There are different disciplines of hybrid such as semiotics, structuralism, sociolinguistics and many more. In academic discipline media studies is also considered. In order to analyze the media there are no limits to individuals.
For this subject analysis of media is really important. English literature and English Language is associated with media studies. Nevertheless programs in media studies use psychology, economics, sociology and politics to make sure that they understand and also needs to study texts from different viewpoints. Reading and writing skills and also critical analysis deals with the English subject. “media studies are essentially political” which is stated by Bazalgette, to ask inquiries about who owns the media and why is ‘political’. The person who consumes the media should have the information about who owns what media, this is also known as media ownership. Does an individual, a small firm or a large conglomeration own it?
In the topic media studies it is very important to understand why is it studied and what is studied. Bazalgetee states about the five reasoning’s in which the first is ‘popularity’. “Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them” . For example popular game shows like who wants to be a billionaire? , WWE, Dance moms and many more illustrates how manipulated the audience is and the media which is preferred. Exemplification, which is the second it means worthiness of study. “It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations”. In the third, which is Notoriety it analyzes the contexts of social, political and cultural in a way that can examine the media text. Controversial documents, songs or movies are most of the ones. Turning point, which is the fourth, it is where texts can be significant without being notorious. The last one is aesthetic value it is where making judgments after picking out important meanings. Experience and self influence Media studies in the mediated world. In the symbolic systems self is seen as a product, which come before the time (Thompson, 1995).
American and European are two different ways to know how media is studied. “European and American theories are identified as application to media and communications. They are differences between these two and the "European" is characterized as interpretive and holistic in scope and "American" as empirical and micro (Sinclair, 2002). Since there are two ways to study which American or European however it is different since in the European way it communicates in such way that “heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole” (Sinclair, 2002). In addition the American way is a direct observation. Content analysis defines as a quantifiable and a systematic method to analyze the media messages . This model is easy to understand to whom messages are transferred.
Textual Analysis, which is analyzing and gathering information. Moreover in textual analysis “it is also a way to approach media texts to try to understand their meanings” . Content Analysis is which replicates can be done when mechanisms of newspaper or programs breaks down. On the other hand in Semiotic Analysis has different elements, which break texts, and labels them. No one can claim that if a text is mistaken or not in the illustration of real life. This shows that there is no correct way of text. The text is divided into 3 levels that is genre, audiences communicated and different codes producers. Sometimes its is circulated by the genre of the text , the public context in the rest of the text.
One of the most essential role’s played by media in an individual’s viewpoint is on political, economic and social cultural issues. Bazalgette Explains that “Media studies open up your understanding of how things work, how people become informed - or misinformed - and how the myths and ideologies that govern all our lives are created and sustained.” . There are disagreements on this topic because the subject is still new and how should media be interpreted and also how the hybrid subject came about from different sources . There are different disciplines of hybrid such as semiotics, structuralism, sociolinguistics and many more. In academic discipline media studies is also considered. In order to analyze the media there are no limits to individuals.
For this subject analysis of media is really important. English literature and English Language is associated with media studies. Nevertheless programs in media studies use psychology, economics, sociology and politics to make sure that they understand and also needs to study texts from different viewpoints. Reading and writing skills and also critical analysis deals with the English subject. “media studies are essentially political” which is stated by Bazalgette, to ask inquiries about who owns the media and why is ‘political’. The person who consumes the media should have the information about who owns what media, this is also known as media ownership. Does an individual, a small firm or a large conglomeration own it?
In the topic media studies it is very important to understand why is it studied and what is studied. Bazalgetee states about the five reasoning’s in which the first is ‘popularity’. “Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them” . For example popular game shows like who wants to be a billionaire? , WWE, Dance moms and many more illustrates how manipulated the audience is and the media which is preferred. Exemplification, which is the second it means worthiness of study. “It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations”. In the third, which is Notoriety it analyzes the contexts of social, political and cultural in a way that can examine the media text. Controversial documents, songs or movies are most of the ones. Turning point, which is the fourth, it is where texts can be significant without being notorious. The last one is aesthetic value it is where making judgments after picking out important meanings. Experience and self influence Media studies in the mediated world. In the symbolic systems self is seen as a product, which come before the time (Thompson, 1995).
American and European are two different ways to know how media is studied. “European and American theories are identified as application to media and communications. They are differences between these two and the "European" is characterized as interpretive and holistic in scope and "American" as empirical and micro (Sinclair, 2002). Since there are two ways to study which American or European however it is different since in the European way it communicates in such way that “heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole” (Sinclair, 2002). In addition the American way is a direct observation. Content analysis defines as a quantifiable and a systematic method to analyze the media messages . This model is easy to understand to whom messages are transferred.
Textual Analysis, which is analyzing and gathering information. Moreover in textual analysis “it is also a way to approach media texts to try to understand their meanings” . Content Analysis is which replicates can be done when mechanisms of newspaper or programs breaks down. On the other hand in Semiotic Analysis has different elements, which break texts, and labels them. No one can claim that if a text is mistaken or not in the illustration of real life. This shows that there is no correct way of text. The text is divided into 3 levels that is genre, audiences communicated and different codes producers. Sometimes its is circulated by the genre of the text , the public context in the rest of the text.
Learning the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media. The importance of doing media studies is not just getting a career. At one point in the lives we would have to involve with the media in some form, not just as a customer or audience but perhaps a producer. A Media study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning. We should be able to have the power to ask questions and not just consuming whatever that is thrown to us. In conclusion, Critical thinking is emphasizing in the media studies since we live in a mediated environment. It also shows that it’s well educated due to media studies.
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